Plumbers Fix the Pipes. Broccoli AI Wants AI to Handle Everything Around the Job

Plumbers, electricians and HVAC technicians make money when they are out doing skilled work. Yet many small contractors still spend evenings answering calls, chasing estimates and managing bookings. Broccoli AI has raised $52 million across its Series A and Series B rounds to automate more of that front-office workload.

The San Francisco startup raised a previously undisclosed $22 million Series A followed by a $30 million Series B nine months later. Khosla Ventures led both rounds, with participation from Y Combinator and Operator Partners. Broccoli had earlier raised $1.5 million after going through Y Combinator.

Founded by BITS Pilani alumni AJ Jain and Aditya Ketkar, Broccoli builds AI agents for home-service businesses. Its software can answer incoming calls, book jobs directly into contractors’ existing scheduling systems, follow up on estimates, renew service memberships and reconnect with previous customers. It integrates with platforms including ServiceTitan, Salesforce and Housecall Pro.

The founders arrived in San Francisco in 2024 and spent months visiting roughly 140 contractor offices across Northern California before committing to the product. Their early work with Sacramento-based Armstrong Plumbing became particularly important: its operator, Marcelle Flowers, first became a customer, then an adviser and eventually joined Broccoli’s leadership team.

Broccoli now says 1,500+ home-service businesses use its platform. Its agents have handled more than 10 million customer conversations and booked 2.5 million service and sales appointments. Revenue has tripled since the Series A, while headcount has grown from about 15 people a year ago to more than 150, according to the company.

The company is also explicit about where automation stops. Jain says the system handles roughly 80% of relevant tasks well, while situations requiring greater judgement — including emergencies such as flooding or fire — can be handed to human staff. Fresh funding will support engineering, sales hiring and expansion of Broccoli’s AI across more of the customer journey.

Broccoli’s larger bet is that AI for small businesses may be most valuable when it works quietly behind skilled workers — answering the phone, filling the schedule and following up with customers while technicians stay focused on jobs only they can perform.