Scrubsy Raises ₹27 Crore to Expand Home Cleaning Business

Gurugram-based home-cleaning startup Scrubsy has raised ₹27 crore from consumer-focused investment firm V3 Ventures as it looks to expand manufacturing and strengthen its presence in India’s household cleaning market.

Scrubsy operates under BoldChem Science Pvt. Ltd. and follows a direct-to-consumer model. The startup develops cleaning products for kitchens, bathrooms and footwear, with its current portfolio including foam-based kitchen cleaners, bathroom cleaning products and shoe-cleaning solutions.

The company said the fresh capital will primarily support manufacturing expansion and further business growth. Scrubsy plans to continue investing in its own manufacturing and product-development capabilities rather than relying mainly on external contract manufacturers.

Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin. The startup develops, formulates and manufactures its products in-house, giving it control over product development and production, according to the company.

The company is also using artificial intelligence in product development. Scrubsy analyses customer reviews to identify recurring cleaning problems and uses those insights to guide the development and improvement of its products.

Cofounder and CEO Kartik Sibal said keeping manufacturing in-house gives the company stronger research and development capabilities and greater control over product quality. V3 Ventures cofounder Arjun Vaidya said the startup had reached meaningful scale while remaining bootstrapped before the latest investment.

The funding comes as consumer startups increasingly target everyday household categories that have traditionally been dominated by established fast-moving consumer goods companies. Scrubsy is positioning itself around specialised cleaning products and direct consumer distribution.

V3 Ventures is an early-stage investment firm focused on consumer businesses and backed by Verlinvest. Its Indian portfolio includes consumer brands such as Ugaoo, Deconstruct, Salad Days, go zero and The Hosteller.

The latest capital gives Scrubsy room to increase production capacity while expanding its product-development pipeline. The company is expected to focus on scaling its existing categories as it works to build a broader home-care business.

The funding also highlights the role of manufacturing capabilities in the next phase of India's direct-to-consumer market. For a cleaning-products company, controlling formulation and production can allow faster changes to products while maintaining consistency across batches.

Scrubsy remains a young company, having been founded only in 2025. Its next challenge will be converting the new capital into wider distribution, stronger consumer adoption and sustainable growth in a market where established brands already have large retail networks.

The immediate focus is manufacturing expansion and continued product development. How effectively Scrubsy uses the ₹27-crore investment to scale beyond its initial kitchen, bathroom and footwear categories will determine its next stage of growth.