Plum Crosses ₹500 Cr Revenue as FY26 Profit Nearly Doubles

Beauty and personal care brand Plum crossed the ₹500 crore revenue mark in FY26, continuing its steady scale-up in India’s competitive D2C beauty market. Revenue from operations rose 28% year-on-year to ₹515 crore from ₹402 crore in FY25, while profit nearly doubled to ₹49 crore from ₹25 crore. Founded in 2013, Bengaluru-based Plum sells skincare, bodycare, fragrances, haircare and gifting products through its own website and marketplaces including Amazon, Nykaa and Flipkart. Product sales remained its sole operating revenue stream during FY26. Interest income and gains from mutual fund investments added another ₹14.3 crore, taking total income to ₹529.3 crore. The growth, however, continued to require heavy spending on both marketing and production. Advertising and promotional expenses jumped more than 32% to ₹184.4 crore, becoming Plum’s largest cost head. Material costs also reached ₹184.4 crore, up 28%, while employee expenses increased 12% to ₹47.6 crore. Overall expenditure stood at ₹481 crore for the year. Even with those higher costs, Plum’s stronger revenue growth helped improve its profitability. The company spent ₹0.93 for every rupee of operating revenue, while its EBITDA margin reached 8.12%. Return on capital employed improved to 13.2%, and Plum ended FY26 with ₹305.6 crore in current assets, including ₹92 crore in cash and bank balances. Plum has raised more than $50 million so far, including a $35 million Series C led by A91 Partners in 2022. Its improving financials come as strategic interest in Indian beauty brands continues to rise, following deals involving Minimalist, The Derma Co and Innovist. For Plum, crossing ₹500 crore with a stronger bottom line makes the next phase less about proving demand and more about sustaining profitable growth while managing its sizeable acquisition and production costs. H