Nua Raises $50 Mn as Annualised Revenue Run Rate Hits ₹500 Cr

Women’s wellness brand Nua has raised $50 million, or around ₹472 crore, in a Series C round

led by Peak XV Partners and Filter Capital. Existing investors Mirabilis Investment Trust and

Footpath Ventures also participated as the Mumbai-based company prepares to expand its

product portfolio and distribution network.

The round combines primary funding with secondary transactions. Founder and CEO Ravi

Ramachandran told The Economic Times that roughly $14 million is primary capital, while most

of the remaining amount provides partial exits to investors including Kae Capital, Lightbox VC

and some angel investors. Nua plans to spend the fresh capital on brand building, wider

distribution and stronger R&D.

Founded in 2017, Nua has expanded beyond period care into a broader women’s wellness

portfolio spanning maternity care, skincare and intimate care. Its products include sanitary pads,

cramp-relief solutions, intimate washes and period nutrition products. The company sells

through its own platform as well as Amazon, Flipkart and Zepto, while digital offerings include

the Nua Period Tracker and SecretKeeper chat.

The company says it now serves more than 3 million women and girls every month. More

importantly, Nua claims its annualised revenue run rate has increased fivefold over the past two

years, from roughly ₹100 crore to ₹500 crore, while the business is currently profitable. Its latest

publicly available FY25 filings, however, showed ₹96.1 crore in revenue and a ₹7 crore net loss,

meaning the newer profitability figure reflects more recent company-reported performance.

With total funding now crossing $65 million, Nua is entering its next phase with a broader

ambition than menstrual-care products alone. The challenge will be turning its growing wellness

portfolio and omnichannel distribution into durable scale while competing with both established

consumer brands and newer players such as Pee Safe, Plush, Azah and Carmesi.