B2B ecommerce platform Udaan has agreed to acquire Swiggy-owned LYNK Logistics in a
transaction valued at ₹500 crore, strengthening its presence across India’s retail distribution
market. The deal will be settled through preference shares issued by Udaan parent Trustroot
Internet, giving Swiggy an approximately 2.8% stake in Udaan.
Swiggy will separately invest another ₹75 crore in Udaan through primary equity, taking its
overall holding to roughly 3.2%. The structure effectively allows Swiggy to exit direct ownership
of LYNK while retaining exposure to the B2B commerce opportunity through a minority stake in
Udaan. The transaction remains subject to customary closing conditions and regulatory
approvals.
LYNK brings a sizeable distribution network to the combined business. Founded in 2015, the
company works with leading FMCG brands and has built a network of more than 1 lakh retail
stores across eight cities. Bengaluru, Hyderabad, Chennai and Kolkata together contribute
around 75% of LYNK’s revenue, giving Udaan greater depth across several important
consumption markets.
The acquisition comes as Udaan works to improve its operating economics. Between Q4 CY23
and Q1 CY26, the company says revenue grew at roughly a 25% CAGR, contribution margins
improved by nearly 500 basis points and EBITDA burn fell around 70%. Bengaluru, its largest
market, has also reached EBITDA profitability, while private labels now contribute 15–25% of
Staples sales across operating cities.
Udaan recently completed a $160 million recapitalisation involving equity, debt and
debt-to-equity conversion, strengthening its balance sheet as it works toward profitable growth
and eventual public-market readiness. Adding LYNK gives Udaan more retailer relationships,
consumer-brand partnerships and distribution infrastructure — while giving Swiggy a 3.2%
economic interest in the larger B2B platform instead of running the business independently.
Filed by
Startup Unplugged
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