ITC Takes Full Ownership of Yoga Bar in ₹645 Cr Buyout

ITC has completed its acquisition of Yoga Bar parent Sproutlife Foods, buying the remaining 52.5% stake for around ₹645 crore and taking its ownership from 47.5% to 100%. The transaction was completed on September 28 through the secondary purchase of 13,445 equity shares for cash, making Sproutlife a wholly owned ITC subsidiary.

The deal completes a takeover strategy first announced in January 2023. At the time, ITC said it planned to acquire 100% of Sproutlife over three to four years, initially taking 47.5% and purchasing the remainder later based on pre-agreed valuation criteria. ITC positioned the investment as a way to strengthen its presence in nutrition-led and “better-for-you” packaged foods.

Yoga Bar’s growth during that period helps explain the final buyout. Sproutlife reported ₹452 crore in turnover in FY26, compared with ₹200 crore in FY25 and ₹108 crore in FY24. That means revenue more than doubled in the latest financial year and grew more than fourfold over two years.

Founded as a digital-first food company, Yoga Bar built its portfolio around products including nutrition bars, muesli, oats and cereals, with strong exposure to direct-to-consumer and ecommerce channels alongside a growing offline retail presence. ITC had said from the beginning that it intended to combine that brand positioning with its own strengths in distribution, sourcing and product development.

Full ownership now changes the relationship from strategic investment to outright control. For ITC, Yoga Bar adds a scaled digital-native brand to a food portfolio that already includes Aashirvaad, Sunfeast and other packaged-food businesses. For the broader D2C ecosystem, the transaction is another example of an established FMCG company using acquisition rather than building every new consumer proposition internally. The next phase will depend on whether ITC can retain Yoga Bar’s distinct brand identity while using its wider distribution network to push the business deeper into mainstream retail.