Flipkart Expands Instant-Commerce Push With Minutes App and Eat In

Flipkart is widening its instant-commerce ambitions on two fronts. The ecommerce major has

launched a standalone app for quick-commerce platform Minutes while simultaneously

beginning employee testing of its new food delivery service, Eat In, in Bengaluru. Together, the

moves signal Flipkart’s push to capture more frequent, everyday consumer transactions beyond

traditional ecommerce.

The standalone Minutes app is currently in beta on Google Play and available to a limited set of

users, including select pockets of Delhi NCR. It promises zero platform fees, discounts and free

delivery on orders above ₹99, with categories ranging from fruits and kitchen staples to gourmet

and daily-use products. Until now, Minutes primarily operated inside Flipkart’s main app.

The quick-commerce business has already reached meaningful scale. As of June, Minutes

operated around 1,000 micro-fulfilment centres across 130 cities, with plans to grow to 1,500

centres across 180 cities. Mature stores reportedly handle 1,200–1,500 orders per day,

although gross margins remain below larger rival Blinkit.

At the same time, Flipkart has started testing Eat In among employees in Bengaluru. The

service is expected to reach all employees around September 15 before opening to consumers

in the city. Eat In will initially remain inside the main Flipkart app, though a standalone app could

follow as the business scales. After Bengaluru, Flipkart is expected to explore additional cities.

The bigger strategy is becoming clearer: Flipkart wants its platform to serve more than

occasional shopping. Minutes brings groceries and essentials into the high-frequency mix, while

Eat In takes it directly into food delivery against Swiggy, Zomato and newer challengers. The

test now is whether Flipkart can convert its ecommerce reach and logistics infrastructure into

habitual quick-commerce and food-delivery usage without adding another heavily cash-burning

business.