India's grocery market is becoming increasingly competitive, but consumers are also becoming more conscious about the quality and freshness of everyday essentials. Betting on this shift, D2C grocery startup Anmasa has raised ₹30 crore in fresh funding to accelerate its next phase of growth.
The latest capital infusion will be used to expand the company's presence into new markets, strengthen its omnichannel retail network, and enhance its supply chain capabilities. The funding also positions Anmasa to increase its product reach while improving the customer experience across both online and offline channels.
Founded by former Milkbasket executives Yatish Talvadia and Shailendra Upadhyay, Anmasa focuses on premium grocery staples, including freshly milled flour, wood-pressed oils, spices, and dry fruits. The startup has built its brand around quality, transparency, and minimally processed food products, targeting consumers seeking healthier everyday grocery options.
Unlike conventional grocery brands, Anmasa combines physical retail touchpoints with digital convenience, giving customers access to freshly prepared staples and quick deliveries. This omnichannel strategy has helped the company carve out a niche in India's rapidly evolving D2C grocery landscape.
The fresh funding comes at a time when India's premium grocery segment is witnessing rising demand, driven by changing consumer preferences, higher health awareness, and growing adoption of digital commerce. As competition intensifies, startups are increasingly investing in stronger supply chains, product innovation, and localized expansion to build long-term customer loyalty.
For Anmasa, the new investment marks more than just a funding milestone. It represents an opportunity to take its fresh-food-first philosophy to more cities while building a scalable consumer brand in one of India's largest retail categories.
With expansion plans now underway, the startup is positioning itself to become a stronger player in the country's fast-growing D2C grocery ecosystem.
Filed by
Startup Unplugged
