Women’s activewear startup BlissClub has raised Rs 160 crore in a fresh funding round led by Singularity, with participation from existing investors Elevation Capital and Eight Roads Ventures. The funding comes as the Bengaluru-based direct-to-consumer brand scales its omnichannel strategy after crossing an annualised revenue run rate of more than Rs 250 crore.
The latest investment values the company at around Rs 750 crore and marks BlissClub’s largest equity fundraising since its Series A round in 2022. The company plans to deploy the fresh capital to expand its offline retail footprint, strengthen its product portfolio and accelerate brand growth across India.
Founded in 2020 by Minu Margeret, BlissClub designs activewear and athleisure products tailored for Indian women. The brand began as a digital-first business but has increasingly focused on building an omnichannel presence through exclusive stores while continuing to grow its online sales.
The fundraising follows a period of improving financial performance for the company. BlissClub reported revenue of Rs 135 crore in FY25 while reducing its losses to about Rs 20 crore from Rs 44 crore in the previous financial year. The company has since crossed an annualised revenue run rate of over Rs 250 crore, reflecting stronger customer demand and repeat purchases.
Existing backers Elevation Capital and Eight Roads Ventures joined the latest round alongside Singularity, reaffirming their support for the company's expansion plans. BlissClub has raised more than $20 million prior to this transaction and has also secured venture debt from Alteria Capital and Stride Ventures.
India's direct-to-consumer fashion sector has attracted renewed investor interest as brands with improving unit economics and profitable growth strategies expand beyond online channels. BlissClub joins a growing list of consumer startups investing in physical retail to complement their digital businesses and improve customer engagement.
The company is expected to use the new capital to open more exclusive stores, deepen its omnichannel presence and broaden its product offerings over the coming months.
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