Beardo Is Closing In on Rs 300 Crore — And Its Profit Grew Even Faster Than Its Revenue

Every men's grooming brand in India seems to be fighting the same three-way battle right now, and most of them are bleeding money to do it. Beardo just showed up to that fight with something rarer than growth: actual profit.

The Marico-owned brand closed FY26 with revenue from operations at Rs 299 crore, up 40 percent from Rs 214 crore the year before, according to standalone filings sourced from the Registrar of Companies. Add in a crore of other income, and total revenue landed right at Rs 300 crore. Practically the entire top line came from product sales, with domestic sales doing almost all the heavy lifting at 99 percent and exports making up the rest.

What makes the quarter interesting is how Beardo got there. Material costs, unsurprisingly the biggest expense, rose 36 percent to Rs 128 crore. But the real jump was in advertising and promotions, which shot up nearly 60 percent to Rs 83 crore. That's a company deliberately spending more to buy growth, and for once, it worked. Employee costs grew more modestly at 30 percent to Rs 18.3 crore, and total expenses across the board rose 37 percent to Rs 270 crore.

Because revenue grew faster than costs, profit after tax jumped 70 percent to Rs 22.12 crore, up from Rs 13 crore a year earlier. EBITDA margin improved to 10.57 percent from 9.17 percent, and ROCE came in strong at 66.52 percent for the year ending March 2026. Total assets nearly doubled too, climbing to Rs 126 crore from Rs 72 crore.

The competitive set tells its own story. The Man Company posted Rs 161 crore in revenue while its losses kept widening. Bombay Shaving Company grew revenue 2.4 times to Rs 635 crore and just touched its first positive adjusted EBITDA. Ustraa hasn't even filed its numbers yet. Against that backdrop, Beardo profitably growing at 40 percent isn't just a good quarter, it's a rare one in a category still mostly figuring out how to stop losing money