5,000 Parents Are Waiting. Maasi Is Turning Nanny Hiring Into a Managed Service.

Finding dependable childcare in Indian cities still often starts with informal referrals, local agencies and repeated trial and error. Bengaluru startup Maasi wants to replace that process with a managed service where caregivers are trained, background-verified and available either on demand or through longer-term plans.

The company officially launched in Bengaluru on October 22 after an invite-only beta in which it says it served 1,200 families. Maasi is beginning operations with more than 400 trained caregivers and says another 5,000-plus parents have joined its waitlist. Access is being opened in stages through its iOS and Android apps.

Parents can book an Instant Nanny at short notice or choose part-time and full-time arrangements. Maasi’s plans include Day Nanny, 24×7 live-in care, Governess and Japa care for the postpartum period. Instant visits start at ₹660, while subscriptions start at ₹15,660 per month.

The startup’s differentiation is built around standardising a category that has traditionally been highly fragmented. Every caregiver undergoes background verification and training in childcare and safety, works in a Maasi uniform, and can be replaced by the company if they leave an assignment. The founders say the aim is to make care more dependable for families while bringing greater structure, pay and professional recognition to caregivers.

Maasi was founded by Aashu Manchali, Gargi Pandey and Reshov Roy, who previously operated Urban Parents Club, a Bengaluru community of more than 8,000 parents. According to the founders, repeated requests within that community for trusted nanny recommendations helped reveal the scale of the problem they eventually chose to build around.

The opportunity also sits inside a larger workforce issue. The company points to labour-force data showing childcare and homemaking responsibilities remain a major reason many women stay outside paid work. Maasi’s bet is that reliable childcare can become infrastructure rather than an informal workaround — while turning nanny work itself into a more organisedc profession.