ShopOS Built Its AI Creative Engine for Brands. Sloosh Puts It on an Individual Creator’s Desk

ShopOS built its AI creative infrastructure for large ecommerce brands. Now it is packaging that technology for people who want to operate it themselves. The Binny Bansal-backed startup has launched Sloosh, a self-service AI image and video platform aimed at individual creators, designers, photographers, editors and small businesses.

The idea emerged after smaller brands showed interest in ShopOS’s technology but could not justify its managed-service retainers. Cofounder Ajay PV told Inc42 that the company spent around three months turning the image-and-video orchestration engine it had built for enterprise clients into a standalone product. Sloosh launched globally on October 22, with paid subscriptions starting at $19 a month at launch.

At its simplest, users can enter a prompt, select from third-party image or video models and generate content from one interface. But ShopOS is pushing Sloosh beyond being another prompt box. Its Spaces feature packages repeatable creative processes into reusable workflows, while Spacelab lets users connect prompts, models, inputs and editing steps through a visual canvas. Batch generation is also supported for producing multiple assets through the same setup.

That matters for creators and small teams that repeatedly need the same style of product photo, advertisement or video. Instead of reconstructing prompts and settings every time, a finished workflow can be reused with new inputs. Sloosh also supports MCP connections, allowing compatible AI assistants such as ChatGPT, Claude, Cursor and Codex to trigger creative work inside a user’s workspace.

Sloosh remains a ShopOS product, although the company says its structure could evolve depending on how the platform grows. ShopOS itself was founded in 2025 by Sai Krishna V K and Ajay PV after their earlier startup Scapic was acquired by Flipkart. It raised $20 million from Binny Bansal’s 3State Ventures in 2025.

The larger bet is straightforward: the AI models may increasingly become interchangeable, while the workflow that turns them into repeatable creative production becomes the product users actually pay for.